What does Marketing mean in 21st century?

The new economy, Consumer benefits from the digital revolution include:

• Increased buying power
• Greater variety of goods and services
• Increased information
• Enhanced shopping convenience
• Greater opportunities to compare product information with others

Firm benefits in the new economy also from the digital revolution include:

• New promotional medium

• Access to richer research data
• Enhanced employee and customer communication
• Ability to customize promotions.

Kotler’s social definition that “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.” Another meaning, the AMA managerial definition that “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”